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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

Commitment and Consistency

Commitment strategies are aimed at us by compliance professionals of nearly every sort. Each of the strategies is intended to get us to take some action or make some statement that will trap us into later compliance through consistency pressures. Once a stand is taken, there is a natural tendency to behave in ways that are stubbornly consistent with the stand as we have already seen.

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