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INFLUENCE: The Psychology of Persuasion - Commented Book

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The Importance of Discount Coupons in Modern Life

As the stimuli saturating our lives continue to grow more intricate and variable, we will have to depend increasingly on our short cuts. The renowned british philosopher, alfred north whitehead recognized this inescapable quality of modern life when he asserted that civilization advances by extending the number of operations we can perform without thinking about them. Not only do we expect discount coupons to save us money, we also expect them to save us the time and mental energy required to think about how to do it. It is odd that despite their current widespread use and looming future importance, most of us know very little about our automatic behavior patterns.

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