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INFLUENCE: The Psychology of Persuasion - Commented Book

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The Invasion of Consumers From Mars

We need only make a conscious decision to be alert to counterfeit social evidence. The smug over confidence of the exploiters will play directly into our hands. We can relax until their manifest fakery is spotted, at which time we should pounce with a vengeance. I personally feel driven by more than the aversion to being duped. And i get a genuine sense of righteousness by lashing out when they try. If you are like me, so should you.

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