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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

How to Deal With the Dread of the Test Questions

Psychology professor milgrim ran a series of experiments in which participants were willing to be shocked. Only one major aspect of the experiment was not genuine: No real shock was delivered. The learner, the victim, who repeatedly cried out in agony for mercy and release, was not a true subject, but an actor who only pretended to being shocked. About two thirds of the subjects in milgrim's experiment pulled every one of the 30 shock switches in front of them and continued to engage the last switch until the researcher ended the experiment. Not one of the forty subjects in thi study quit his job as teacher when the victim first began to demand his release,. nor later when he began to beg

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