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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

Pre-Flood Study on Public Exposure and Recruitment

For individuals so clearly convinced of the validity of their creed, they did surprisingly little to spread the word. The group's distaste for recruitment efforts was evident in various ways. Extra copies of the lessons were burned. Passwords and secret signs were instituted. So secret were the tapes that even long time believers were prohibited from taking notes of them. Publicity was avoided.

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