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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

Embarrassment Is a Villain to Be Crushed

If you were to suffer a stroke, what would the most effective form of request be? Moans, groans or outcries may not do they might bring you some attention. You should call out clearly your need for assistance. Use the word help to cry out your need for emergency aid. And don't worry about being wrong. Embarrassment is a villain to be crushed here.

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