Taking a Stand in the Race Track Experiment

The act of making a final decision, in the case of buying a ticket, had been the critical factor. Those pressures will cause us to respond in ways that justify our earlier decision. Take the betters in the race track experiment: 30 seconds before putting down their money,. they were significantly more optimistic and self assured. They simply convinced themselves that they had made the right choice. And, no doubt, felt better about it all.