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INFLUENCE: The Psychology of Persuasion - Commented Book

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How to Stop a Boiler Room Operation in New York

The companies snare hundreds of millions of dollars each year from unsuspecting customers. They use an impressive wall street address, lies and deception to get individuals to sink their money into various glamorous sounding schemes. The idea is to dangle a carrot in front of the buyer's face and then take it away. In 19 79, a stranger called him repeatedly and convinced golban to wire one thousand 756 dollars to new york to purchase silver. After another series of telephone calls, the salesman cajoled golban into wiring more than six thousand dollars for crude oil.

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