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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

The Rejection Tan Retreat Technique

The rejection tan retreat technique has, in addition to the reciprocity rule, a pair of other factors working in its favor. The clearest utilization of this aspect of the larger than smaller request sequence occurs in the retail store sales practice of talking the top of the line. Research indicates that these victim reactions do not occur with increased frequency when the rejection then retreat technique is used. It's a case of heads, i win, tails, you lose.

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