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INFLUENCE: The Psychology of Persuasion - Commented Book
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The Nature of Bad Weather Infects the Weatherman
The nature of bad news, he said, infects the teller. The principle of association is a general one governing both negative and positive connections. An innocent association with either bad things or good things will influence how people feel about us. Weathermen pay price for nature's curve balls. One guy told me if it snowed over christmas, i wouldn't live to see new years.
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