Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123
Introduction
00:00 • 2min
The Effect of False Assumptions on Decision Making
02:18 • 3min
The Dance Between Gut and Rational Decision-Making
05:19 • 2min
The Importance of a Good Decision
07:48 • 3min
The Cost of Manipulating Human Behavior
11:13 • 4min
The Cost of Price
15:10 • 4min
The Cost of Manipulation
19:09 • 2min
The Power of Fear
21:37 • 3min
The Importance of Aspirational Messages
25:00 • 2min
How Peer Pressure Can Affect Your Life
27:08 • 2min
The Importance of Peer Pressure
29:17 • 2min
Motorola's Razer: A Phone of Firsts
31:41 • 4min
How to Choose the Right Toothpaste for You
35:24 • 3min
The Trade-Offs of Manipulative Techniques
38:14 • 3min
How Samsung Made Rebates Profitable
41:05 • 3min
The Cost of Manipulating to Build a Business
44:25 • 5min
The Dangers of Manipulation
49:12 • 3min
The Golden Circle: An Alternative Perspective
51:59 • 6min
The Golden Circle: Why We Do What We Do
57:36 • 3min
The Power of Reason
01:00:14 • 3min
The Importance of Why We Buy What We Do
01:03:06 • 3min
The Power of Apple
01:06:33 • 2min
The Importance of Clarity in Innovation
01:08:31 • 6min
The Importance of Knowing Why
01:14:16 • 3min
The Importance of a Good Lifestyle
01:16:48 • 5min
The Cost of Adapting to a New Technology
01:21:46 • 3min
The Star Belly Sneech
01:24:31 • 5min
The Power of Belief
01:29:46 • 2min
The Power of Wisdom
01:31:55 • 3min
The Neuroscience of Gut Decision Making
01:35:07 • 3min
How to Win Hearts and Minds
01:37:53 • 5min
The Importance of Trust in Decision Making
01:43:04 • 3min
The Power of the Limbic Brain in Decision-Making
01:45:43 • 6min
The Importance of Clarity, Discipline and Consistency
01:51:13 • 3min
The Golden Circle of Inspire
01:53:51 • 5min
The Importance of Authenticity
01:59:17 • 3min
The Importance of Authenticity in Sales
02:02:05 • 4min
The Purpose of Southwest Airlines
02:05:44 • 5min
The Importance of Loyalty
02:10:25 • 3min
The Importance of Communication on a First Date
02:13:48 • 5min
The Biology of Decision Making
02:18:20 • 5min
The Importance of Trust in Business
02:23:12 • 3min
The Importance of Trust
02:25:55 • 3min
The Power of Trust
02:28:50 • 3min
The Importance of Teamwork in the New Continental
02:32:10 • 2min
The Importance of a Culture
02:33:48 • 3min
The Importance of Friendship
02:36:30 • 5min
The Endurance: A Great Expedition
02:41:09 • 4min
How to Hire Good Fits to Join Your Organization
02:45:11 • 2min
The Importance of Attitude in Hiring
02:47:37 • 3min
The Importance of Having a Sinner in Your Job
02:50:55 • 5min
Samuel Pierpont Langley and the Wright Brothers
02:55:42 • 2min
The Wright Brothers' Passion for Flight
02:58:11 • 5min
The Importance of Purpose in Innovation
03:03:21 • 5min
The Culture of Bering's
03:08:34 • 5min
The Importance of Trust in the Circus
03:13:39 • 3min
The Importance of Mutual Trust
03:17:05 • 6min
The Power of Purpose
03:22:43 • 4min
The Power of Invisible Trust
03:27:10 • 3min
The Power of Trust
03:29:45 • 3min
The Importance of Celebrity Status in Decision Making
03:32:21 • 2min
How to Get More Influencers to Talk About You
03:34:36 • 6min
The Importance of Intuition in Early Adopters
03:40:26 • 5min
The Importance of Mass Market Success
03:45:36 • 5min
The Cost of Incentivizing an Influencer
03:51:02 • 3min
The Rise and Fall of Tivo
03:54:17 • 3min
The Golden Circle: How to Convince Consumers to Buy a Product
03:57:21 • 4min
The Failure of Satellite Radio
04:01:45 • 2min
The Golden Circle and the Law of Diffusion
04:04:14 • 3min
The Power of Belief
04:07:30 • 3min
How to Rally Those Who Believe but Know How Energy Excites
04:10:20 • 2min
The Power of Charisma
04:12:24 • 5min
The Power of Belief
04:17:46 • 2min
The Golden Circle: A Top-Down View of a Cone
04:20:08 • 3min
The Importance of Organizing
04:22:51 • 5min
How Types Can Make a Difference
04:28:13 • 3min
The Importance of Trusting People
04:30:48 • 2min
How to Be Successful and Drive Profits
04:33:14 • 2min
BCI's New Ad Campaign 159
04:35:30 • 6min
The Importance of Clarity in Leadership
04:41:27 • 3min
The Power of Loyalty
04:44:07 • 5min
Ron Broodow's Vision for World Peace
04:49:25 • 3min
The F Foundation: A Global Movement to Prevent Terrorism
04:52:15 • 2min
The Impact of Bruder's Fund on Youth in Yemen
04:54:36 • 3min
Apple's Why Never Changes
04:57:33 • 3min
The Role of the CEO in a Successful Company
05:00:51 • 5min
How to Communicate Your Why to the Outside World
05:05:35 • 2min
The Importance of Symbols in Communication
05:07:07 • 2min
The Power of Symbols
05:08:41 • 5min
The Meaning of Harley-Davidson Logos
05:13:49 • 3min
The Power of the Megaphone
05:17:17 • 5min
The Celery Test
05:22:25 • 2min
The Importance of Knowing Your Why
05:24:13 • 6min
The Consistency of VW
05:29:58 • 5min
The Importance of Hard Work
05:34:48 • 6min
The Symbiotic Relationship Between Corporation and Community
05:40:28 • 6min
The Importance of Feeling Success
05:46:03 • 6min
The Power of Passion
05:51:50 • 2min
The Importance of Passion in Success
05:54:05 • 3min
The Importance of Clarity of Why
05:56:51 • 5min
The Demise of AOL
06:02:14 • 3min
What Gets Measured Gets Done
06:05:09 • 2min
The Importance of Honesty in Debt Collection
06:07:18 • 5min
The Importance of a Strong Brand
06:12:38 • 4min
The Power of a PC
06:17:00 • 5min
The Fall of Apple
06:21:35 • 5min
The Rise and Fall of Starbucks
06:26:20 • 3min
The Impact of Steve Jobs and Dale Orscholdt's Leaves
06:29:18 • 5min
The Legacy of Howard Putnam
06:34:27 • 3min
The Importance of People in Walmart
06:37:11 • 3min
The Why of Costco
06:40:00 • 4min
The Importance of Knowing Your Why
06:43:33 • 2min
The Rise and Fall of Walmart
06:45:31 • 6min
The History of Apple
06:51:12 • 3min
The Cult of Apple
06:53:57 • 5min
The Battle of Ginkort
06:59:14 • 3min
The Importance of Being an Entrepreneur
07:01:56 • 3min
The Importance of Structure in Business
07:04:31 • 3min
The Golden Circle
07:07:03 • 5min
The Golden Circle: A Celery Test
07:12:10 • 2min
Ben Coeman's Story
07:14:35 • 5min
The Importance of Starting With Why
07:19:58 • 5min
The Golden Circle
07:25:08 • 2min