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START WITH WHY (SIMON SINEK) - Listening books

May 27, 2023

07:24:21

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Episode notes

Introduction

2min

The Effect of False Assumptions on Decision Making

3min

The Dance Between Gut and Rational Decision-Making

2min

The Importance of a Good Decision

3min

The Cost of Manipulating Human Behavior

4min

The Cost of Price

4min

The Cost of Manipulation

2min

The Power of Fear

3min

The Importance of Aspirational Messages

2min

10.

How Peer Pressure Can Affect Your Life

2min

11.

The Importance of Peer Pressure

2min

12.

Motorola's Razer: A Phone of Firsts

4min

13.

How to Choose the Right Toothpaste for You

3min

14.

The Trade-Offs of Manipulative Techniques

3min

15.

How Samsung Made Rebates Profitable

3min

16.

The Cost of Manipulating to Build a Business

5min

17.

The Dangers of Manipulation

3min

18.

The Golden Circle: An Alternative Perspective

6min

19.

The Golden Circle: Why We Do What We Do

3min

20.

The Power of Reason

3min

21.

The Importance of Why We Buy What We Do

3min

22.

The Power of Apple

2min

23.

The Importance of Clarity in Innovation

6min

24.

The Importance of Knowing Why

3min

25.

The Importance of a Good Lifestyle

5min

26.

The Cost of Adapting to a New Technology

3min

27.

The Star Belly Sneech

5min

28.

The Power of Belief

2min

29.

The Power of Wisdom

3min

30.

The Neuroscience of Gut Decision Making

3min

31.

How to Win Hearts and Minds

5min

32.

The Importance of Trust in Decision Making

3min

33.

The Power of the Limbic Brain in Decision-Making

6min

34.

The Importance of Clarity, Discipline and Consistency

3min

35.

The Golden Circle of Inspire

5min

36.

The Importance of Authenticity

3min

37.

The Importance of Authenticity in Sales

4min

38.

The Purpose of Southwest Airlines

5min

39.

The Importance of Loyalty

3min

40.

The Importance of Communication on a First Date

5min

41.

The Biology of Decision Making

5min

42.

The Importance of Trust in Business

3min

43.

The Importance of Trust

3min

44.

The Power of Trust

3min

45.

The Importance of Teamwork in the New Continental

2min

46.

The Importance of a Culture

3min

47.

The Importance of Friendship

5min

48.

The Endurance: A Great Expedition

4min

49.

How to Hire Good Fits to Join Your Organization

2min

50.

The Importance of Attitude in Hiring

3min

51.

The Importance of Having a Sinner in Your Job

5min

52.

Samuel Pierpont Langley and the Wright Brothers

2min

53.

The Wright Brothers' Passion for Flight

5min

54.

The Importance of Purpose in Innovation

5min

55.

The Culture of Bering's

5min

56.

The Importance of Trust in the Circus

3min

57.

The Importance of Mutual Trust

6min

58.

The Power of Purpose

4min

59.

The Power of Invisible Trust

3min

60.

The Power of Trust

3min

61.

The Importance of Celebrity Status in Decision Making

2min

62.

How to Get More Influencers to Talk About You

6min

63.

The Importance of Intuition in Early Adopters

5min

64.

The Importance of Mass Market Success

5min

65.

The Cost of Incentivizing an Influencer

3min

66.

The Rise and Fall of Tivo

3min

67.

The Golden Circle: How to Convince Consumers to Buy a Product

4min

68.

The Failure of Satellite Radio

2min

69.

The Golden Circle and the Law of Diffusion

3min

70.

The Power of Belief

3min

71.

How to Rally Those Who Believe but Know How Energy Excites

2min

72.

The Power of Charisma

5min

73.

The Power of Belief

2min

74.

The Golden Circle: A Top-Down View of a Cone

3min

75.

The Importance of Organizing

5min

76.

How Types Can Make a Difference

3min

77.

The Importance of Trusting People

2min

78.

How to Be Successful and Drive Profits

2min

79.

BCI's New Ad Campaign 159

6min

80.

The Importance of Clarity in Leadership

3min

81.

The Power of Loyalty

5min

82.

Ron Broodow's Vision for World Peace

3min

83.

The F Foundation: A Global Movement to Prevent Terrorism

2min

84.

The Impact of Bruder's Fund on Youth in Yemen

3min

85.

Apple's Why Never Changes

3min

86.

The Role of the CEO in a Successful Company

5min

87.

How to Communicate Your Why to the Outside World

2min

88.

The Importance of Symbols in Communication

2min

89.

The Power of Symbols

5min

90.

The Meaning of Harley-Davidson Logos

3min

91.

The Power of the Megaphone

5min

92.

The Celery Test

2min

93.

The Importance of Knowing Your Why

6min

94.

The Consistency of VW

5min

95.

The Importance of Hard Work

6min

96.

The Symbiotic Relationship Between Corporation and Community

6min

97.

The Importance of Feeling Success

6min

98.

The Power of Passion

2min

99.

The Importance of Passion in Success

3min

100.

The Importance of Clarity of Why

5min

101.

The Demise of AOL

3min

102.

What Gets Measured Gets Done

2min

103.

The Importance of Honesty in Debt Collection

5min

104.

The Importance of a Strong Brand

4min

105.

The Power of a PC

5min

106.

The Fall of Apple

5min

107.

The Rise and Fall of Starbucks

3min

108.

The Impact of Steve Jobs and Dale Orscholdt's Leaves

5min

109.

The Legacy of Howard Putnam

3min

110.

The Importance of People in Walmart

3min

111.

The Why of Costco

4min

112.

The Importance of Knowing Your Why

2min

113.

The Rise and Fall of Walmart

6min

114.

The History of Apple

3min

115.

The Cult of Apple

5min

116.

The Battle of Ginkort

3min

117.

The Importance of Being an Entrepreneur

3min

118.

The Importance of Structure in Business

3min

119.

The Golden Circle

5min

120.

The Golden Circle: A Celery Test

2min

121.

Ben Coeman's Story

5min

122.

The Importance of Starting With Why

5min

123.

The Golden Circle

2min

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Listening books Start with Why By Simon Sinek

Great leaders and organizations can create sustainable change because they inspire others. In the process, they create loyal followers who stick with them through thick and thin, so they can create success again and again. In this book, Sinek explains what it means to start with WHY, and how it can create true, lasting success for you and your business.

#startwithwhy #simonsinek #listeningbooks