The Importance of Knowing Your Why

When you're standing in line at the supermarket with all of these items in your arms, nobody can see what you believe. With only celery and rice milk it's obvious to people walking by what you think. Starting with why not only helps you know which is the right advice for you to follow, but also to know which decisions will put you out of balance. Any decisions, hiring, partnerships, strategies and tactics should all pass the celery test. The more celery you use, the more trust you earn.