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START WITH WHY (SIMON SINEK) - Listening books

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CHAPTER

The Importance of Purpose in Innovation

Companies that define themselves by what they do instead of why they do it instruct their people to be innovative around a product or service. People who come to work with a clear sense of why are less prone to giving up after a few failures because they understand the higher cause. The ability of a company to innovate is not just useful for developing new ideas, it is invaluable for navigating struggle.

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