START WITH WHY (SIMON SINEK) - Listening books
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The Importance of Purpose in Innovation
Companies that define themselves by what they do instead of why they do it instruct their people to be innovative around a product or service. People who come to work with a clear sense of why are less prone to giving up after a few failures because they understand the higher cause. The ability of a company to innovate is not just useful for developing new ideas, it is invaluable for navigating struggle.
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