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START WITH WHY (SIMON SINEK) - Listening books
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The Power of the Megaphone
Everything that comes out of the base of the megaphone serves as a way for an organization to articulate what it believes. Apple's clarity, discipline and consistency is what has given them the ability to command such loyalty even though they are accused of having a cult-like following. The idea that copying what or how things are done at high performing organizations will inherently work for you is just not true.
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