The Power of Reason

In every case, the communication is organized in an attempt to convince someone of a different source superior value. Apple doesn't simply reverse the order of information, their message starts with why and has nothing to do with what they do. This pattern is also alive and well in politics, here's the candidate, here are her views on taxes and immigration. See how she's different? Vote for her. Every one of them, regardless of size or industry, thinks, acts and communicates from the inside out.