The Importance of Trust

The company filed for Chapter 11 bankruptcy protection twice in eight years, once in 1983 and again in 1991. Bethune made significant changes to improve operations but the greatest gains were in a performance category that is nearly impossible to measure: trust. Trust begins to emerge when we have a sense that another person or organization is driven by things other than their own self gain. Those who lead are able to do so because those who follow trust that the decisions made at the top have the best interest of the group at heart.