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START WITH WHY (SIMON SINEK) - Listening books
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The Importance of a Good Lifestyle
Apple didn't invent the lifestyle, nor does it sell a lifestyle. Apple is simply one of the brands that those who live a certain lifestyle are drawn to. Some will say what truly distinguishes Apple is in fact the quality of their products alone. But a company doesn't need to have the best products, they just need to be good or very good.
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