The Golden Circle: Why We Do What We Do

When most organizations or people think, act or communicate they do so from the outside in. We say what we do, we sometimes say how we do it, but we rarely say why we do what we do. I use Apple Incorporated as an example simply because they have broad recognition and their products are easy to grasp and compare to others. But small, Apple's success over time is not typical. Their ability to remain one of the most innovative companies year after year makes them a great example to demonstrate many of the principles of the Golden Circle. It would be false to assume that's all that is required.