START WITH WHY (SIMON SINEK) - Listening books
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The Power of Belief
To fit in with Mac, you have to be like Mac. Apple and Microsoft belong together because they share the same values and beliefs. One is not better or worse, it depends on where you feel like you belong. Are you a rabble rouser or are you with the majority? We are drawn to leaders and organizations that are good at communicating what they believe.
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