START WITH WHY (SIMON SINEK) - Listening books
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The Power of Apple
The music industry was organized to sell albums, a model that evolved during a time when listening to music was largely an activity we did at home. Digital compression allowed for a very high quantity of songs to be stored on relatively inexpensive and highly portable digital music devices. With the iPod and iTunes, Apple did a much better job of communicating the value of both the MP3 and the MP3 player relative to how we lived our lives.
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