The Trade-Offs of Manipulative Techniques

Loyalty is when people turn down a better product or a better price to continue doing business with you. AT&T was the only one that agreed, thus earning the company the exclusive deal to offer the new technology. That's the kind of shift that will impact the industry for many years and will extend far beyond a few years of stock boost for the shiny new product. The short-term tactics have become so sophisticated that an entire economy has developed to service the manipulations.