START WITH WHY (SIMON SINEK) - Listening books
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The Importance of Communication on a First Date
In business, like a bad date, many companies work so hard to prove their value without saying why they exist in the first place. You'll have to do more than show your resume before someone finds you - which is exactly what some companies do. To learn how to apply Why to a business situation, you needn't look much farther than how we act on a date. In reality, there is no difference between sales and dating.
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