The Importance of a Culture

In the early 1990s, Continental had the lowest on time rating of the nation's ten largest airlines. Bethune told employees that each month Continental's on time percentage ranked in the top five, every employee would receive a check for $65. Everyone got their $65 when the airline did well and no one got it when the airline missed its targets. The reason the human race has been so successful is not because we're the strongest animals, far from it. We've succeeded as a species because of our ability to form cultures.