START WITH WHY (SIMON SINEK) - Listening books
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The Importance of Intuition in Early Adopters
Early adopters, like innovators but to a lesser degree, are willing to pay a premium or suffer some level of inconvenience. The farther right you go on the curve, the more you will encounter clients and customers who don't necessarily believe what you believe. It's not too hard to recognize where people fall on the spectrum once you're in a relationship with them.
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