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START WITH WHY (SIMON SINEK) - Listening books
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The Importance of Clarity in Innovation
Apple did not invent the MP3, nor did they invent the technology that became the iPod. The multi-gigabyte portable hard drive music player was actually invented by Creative Technology Limited. Apple didn't introduce the iPod until 22 months after Creative's entry into the market. Despite their history in digital sound, Creative was more qualified than Apple to introduce a digital music product.
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