START WITH WHY (SIMON SINEK) - Listening books
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The Rise and Fall of Starbucks
In 2000, Howard Schultz resigned as CEO of Starbucks. The company had grown from fewer than 1000 stores to 13,000 in only 10 years. In an now famous memo that Sholtz wrote to his successor, Jim Donald, just months before taking the helm, he implored Donald to evoke the heritage and passion for the true Starbucks experience.
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