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START WITH WHY (SIMON SINEK) - Listening books
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The Golden Circle: How to Convince Consumers to Buy a Product
Tivo attempted to convince consumers to buy by telling them only what the product did. The practical minded, technophobic mass markets response was predictable. What Tivo should have done is talked about what they believed. They ignored the left side of the curve and completely failed to find the tipping point.
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