The Importance of Clarity of Why

Microsoft has experienced a split, but is not so far down the line that it can't be put back on track. To pass the school bus test, for an organization to continue to inspire and lead beyond the lifetime of its founder, the founders why must be extracted and integrated into company culture. Future leaders and employees alike must be inspired by something bigger than the force of personality of the founder - they must see beyond profit and shareholder value alone.