START WITH WHY (SIMON SINEK) - Listening books
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The Golden Circle: A Celery Test
"I stand at the mouth of my megaphone and I talk about the why to anyone who will listen," he says. "Those early adopters who hear my cause see me as a tool in their arsenal to achieve their own why" The vision is to have every person and every organization know their why and use it to benefit all they do, Obama adds.
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