
START WITH WHY (SIMON SINEK) - Listening books
Top Audiobooks
BCI's New Ad Campaign 159
Big Company Inc. is a well-known brand operating in a fairly cluttered market space. David Perry: With no sense of why, there is nothing else doing it's to have real impact. He says money can pay to keep a message front and center; neither plants seeds of loyalty. Perry: For the stunt to appeal to the left side of the curve, be more than just publicity.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.