START WITH WHY (SIMON SINEK) - Listening books
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BCI's New Ad Campaign 159
Big Company Inc. is a well-known brand operating in a fairly cluttered market space. David Perry: With no sense of why, there is nothing else doing it's to have real impact. He says money can pay to keep a message front and center; neither plants seeds of loyalty. Perry: For the stunt to appeal to the left side of the curve, be more than just publicity.
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