The Battle of Ginkort

Every company, organisation or group with the ability to inspire starts with a personal small group of people who were inspired to do something bigger than themselves. The why does not come from looking ahead at what you want to achieve and figuring out an appropriate strategy to get there. Just as apples why developed during the rebellious 1960s and 70s, the why for every other individual or organisation comes from the past. It is born out of the upbringing and life experience of an individual or small group. Every single person has AY and every single organisation has one too. Learning the why of a company or any social movement always starts with one thing, you.