START WITH WHY (SIMON SINEK) - Listening books
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Apple's Why Never Changes
On January 22, 1984, Apple launched their Macintosh computer. Their now famous commercial depicting an Orwellian scene of a totalitarian regime holding control over a population and promised that 1984 won't be like 1984. The ad is one of the many things the company has done or said over the years to show or tell the outside world what they believe. Empowering the individual spirit is why Apple exists.
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