START WITH WHY (SIMON SINEK) - Listening books
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The Importance of Symbols in Communication
Communication is not about speaking, it's about listening. Martin Luther King Jr. chose to deliver his famous eye of zero dream speech in front of another symbol: the Lincoln Memorial. Great societies understand the importance of symbols as a way of reinforcing their values and capturing beliefs. Only when the purpose, cause or belief is clear can a symbol command great power.
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