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START WITH WHY (SIMON SINEK) - Listening books
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The Importance of a Strong Brand
Value is a feeling, not a calculation. One could argue that a product with more bells and whistles that sells for less is the greater value. Bill Gates abdicated his role as CEO of Microsoft to Steve Ballmer in 2000 but still maintained presence at Redmond headquarters. Like all visionary leaders,Bill Gates is special because he embodies what he believes.
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