The Meaning of Harley-Davidson Logos

Randy Fowler, a former US Marine and now general manager of a Harley-Davidson dealership in California proudly sports a large harlater too on his left arm. He says the symbol is no longer about Harley, it's about them. Symbols are any tangible representation of a clear set of values and beliefs. Go back to Apple's 1984 commercial at the beginning of chapter 9. For those who have seen it, does it make you think about Apple and its products or do you simply like the sentiment? Or will this line speak to you? It may even give you goosebumps when you watch it.