The Cost of Manipulating Human Behavior

Most businesses today are making decisions based on incomplete or flawed assumptions about what's driving their business. If companies don't really know why their customers are their customers, odds are good that they don't know why their employees are their employees either. From business to politics, manipulations run rampant in all forms of sales and marketing. Typical manipulations include dropping the price, running a promotion, using fear, peer pressure or aspirational messages.