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START WITH WHY (SIMON SINEK) - Listening books
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The Cult of Apple
All computer and technology companies have open access to talent and resources. It has to do with a purpose, cause or belief that started many years ago in Cupertino. The personalities of all those who are viscerally drawn to Apple are similar. Just because Apple's why is so clear does not mean everyone is drawn to it. Some people embrace them and some are repelled by them. But it cannot be denied, they stand for something.
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