The Cost of Manipulating to Build a Business

The owners of Denver Loop. Com realized they didn't need to invest in the things that build loyalty if all they wanted to do was drive transactions, their business became vastly more efficient and more profitable. The American car industry learned the hard way the high cost of relying on manipulations to build a business when loyalty was what they really needed to nurture. After September 11, there were customers who sent checks to Southwest Airlines to show their support. Knowing you have a loyal customer and employee base not only reduces costs, it provides massive peace of mind.