START WITH WHY (SIMON SINEK) - Listening books
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The Rise and Fall of Tivo
Tivo was founded by two former colleagues of Netscape co-founder Steve Ballmer. The company launched in 1999 and sold 48,000 units the first year. Analysts were stumped as to why the Tivo machines weren't selling better. In 2002, after Tivo had been on the market nearly three years, a headline in advertising summed it up: More US homes have outhouses than Tivo's.
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