START WITH WHY (SIMON SINEK) - Listening books
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The Cost of Incentivizing an Influencer
Growth by aiming at the middle of the curve is so expensive. Tivo was racing to market with a remarkable new device in 1997. The company's PR has achieved an unaided awareness that most brands can only dream of. They have become more than generic terms, like Kleenex, Band-Aids and Q-tips. In fact, they are a verb in the English language, to Tivo.
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