START WITH WHY (SIMON SINEK) - Listening books
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The Demise of AOL
America Online used to be the hot company to work for. Their cause was clear and their decisions were governed by their why. With their why in focus, AOL pulled ahead of their competition with a decision that created so much traffic it shut down their servers. At best AOL's size will help them putter along, but without a more compelling purpose, cause or belief, the company is simply a collection of stuff.
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