START WITH WHY (SIMON SINEK) - Listening books
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The Importance of Authenticity in Sales
Authenticity is when you say and do the things you actually believe. Without why, any attempt at authenticity will almost always be inauthentic. The what's are important, they provide tangible proof of the why, but why must come first. Southwest did not invent the concept of a low-cost airline. Pacific Southwest Airlines pioneered the industry,. Southwest even copied their name.
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