The Cost of Price

General Motors' obsession with price above all else has left its scandal ridden and hurt its reputation. Every one of the company's scandals was born from its attempts to keep costs down so it could afford to offer such low prices. In 2007, GM lost $729 per vehicle, in large part due to incentives. The auto industry had effectively created cashback junkies out of customers,. We often forget that we're being manipulated in the first place.