START WITH WHY (SIMON SINEK) - Listening books
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The Dance Between Gut and Rational Decision-Making
Logic dictates that more information and data are key. We understand that even with mountains of data, if things don't go as expected, it's probably because we missed one small but vital detail. More data doesn't always help, especially if a flawed assumption set the whole process in motion in the first place. There are other factors that must be considered, factors that exist outside of our rational, analytical, information-hungry brains.
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