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START WITH WHY (SIMON SINEK) - Listening books
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The Importance of Peer Pressure
Celebrity endorsements are sometimes used to add peer pressure to the sales pitch. Tiger Woods' deal with Nike is credited for putting the company on the map in the golf world. He has also endorsed General Motors cars, management consulting services and a Tag Hoya watch designed especially for the golfer. The practice is designed to do one thing and one thing only: Pressure you to buy.
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