How Peer Pressure Can Affect Your Life

A management consultant friend of mine was hired by a billion-dollar company to help it fulfill its goals and aspirations. The problem was, she explained, the company's managers were always drawn to the quicker, cheaper option over the better long-term solution. Peer pressure works because we believe that the majority or the experts might know more than we do. Four out of five dentists prefer tried and touts that chewing gum advertisement in an attempt to get you to try their product. A double-blind study conducted at a top university concluded. Bush is a late-night infomercial. With over a million satisfied customers and counting, teases another ad.