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START WITH WHY (SIMON SINEK) - Listening books
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The Golden Circle of Inspire
For the golden circle to work, each of the pieces must be in balance and in the right order. You have to know why you do what you do - if people don't buy what you do, they buy why you do it. Telling our values as verbs gives us a clear idea of how to act in any situation. We can hold each other accountable to them measure them or even build incentives around them. To inspire starts with the clarity of why.
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