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START WITH WHY (SIMON SINEK) - Listening books
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How to Choose the Right Toothpaste for You
There are 32 different types of Colgate toothpaste to choose from today. What companies cleverly disguise as innovation is in fact novelty, says David Frum. Apple's iPhone has replaced the Motorola Razr as the popular must have new mobile phone. But others can copy those things and it wouldn't redefine the category, he adds.
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