The Power of Fear

When fear is employed, facts are incidental. Deeply seated in our biological drive to survive, that emotion cannot be quickly wiped away with facts and figures. It's not the statistical probability that one could get hurt by a terrorist, but it's the fear that it might happen that cripples a population. Businesses also use fear to agitate the insecurity we all have in order to sell products. Aspirational messages tempt us towards something desirable.