The Star Belly Sneech

Dr. Seuss' story about the Sneeches perfectly captures a very basic human need, the need to belong. We want to be around people and organizations who are like us and share our beliefs. Our natural need to belong also makes us good at spotting things that don't feel right - we get a sense of how some things just fit and others don't. Apple's iPod would never have been produced with Celine Dion even though she's sold vastly more records than U2 or Delilah.